It is predicted to reach ₹51,110 crore with a compounded growth rate of 31% by 2024.EKART is India’s largest logistics and supply chain company delivering 10 million shipments a month. It said that a heavy skew was towards digital mediums with digital advertising having a market share of more than a third of the entire market size at ₹29,784 crore, growing at a much faster rate at 39.5% over 2021. The sector is expected to grow at a compounded rate of 15.07% to reach ₹1.13 lakh crore by the end of 2024, said ‘Dentsu India Digital Report 2023’. The domestic advertising industry has been demonstrating an 18.1% growth since 2021 with a market size of ₹85,769 crore, said a report by advertising agency Dentsu. She responds that it was bought from the company. Her little brother encourages the father to also enquire about the watch that had arrived. Sara assertively reassures them that these were all inexpensive. Her mother with three kurtis in her hand chimes in and sarcastically asks if each of these really cost that low. Her brother is getting ready for school just as she walks onto the scene.Īn air of tension lurks in as her father furiously questions her about yet another kurti delivery and where it came from to which she promptly responds saying, “It costs just Rs.25." The film begins with a typical scenario at breakfast time in a middle-class home where Sara's father is seated at the dining table accompanied by her mother, both having stern, worried expressions on their faces. The campaign hits all the right notes by incorporating everyday conversations that resonate with Indian families." I am delighted to partner with them again, and to bring them closer to their vision of providing a value-shopping experience to the Indian customer, through an engaging and relatable television commercial. The actor, Sara Ali Khan, said, “This television commercial has a personal touch that resonates with every Indian household. Adarsh Menon, senior vice president and head of new businesses for the company said, “Leveraging a deep understanding of our customers’ needs, the campaign is a recreation of a real-life scenario where customers are surprised to learn about the selection of product categories."
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